Ready-to-mix Cocktail brand "Mix It Up" presents: Kelkka
Overview:
Introducing "Mix it up," a new take on ready-to-mix spirits. Our task was to embody the brand's essence: a seamless fusion of efficiency and simplicity, delivered with a trendy and youthful flair. The brand's core idea is to help consumers enjoy classic cocktails without a fuzz. And you know what? It's of great help to professionals as well: wonder how many minutes a bartender in a Night Club saves per customer by serving cocktails with the help of Mix it up? Quite a few. That's a proven fact. And the taste you might ask? It's good. Trust us. Go and have a taste yourself!
Introducing "Mix it up," a new take on ready-to-mix spirits. Our task was to embody the brand's essence: a seamless fusion of efficiency and simplicity, delivered with a trendy and youthful flair. The brand's core idea is to help consumers enjoy classic cocktails without a fuzz. And you know what? It's of great help to professionals as well: wonder how many minutes a bartender in a Night Club saves per customer by serving cocktails with the help of Mix it up? Quite a few. That's a proven fact. And the taste you might ask? It's good. Trust us. Go and have a taste yourself!
The brief:
To develop a product brand family that embodies efficiency, simplicity and trendy youthfulness. The umbrella brand itself should not be the hero element; the products should speak for themselves and thus the flavours are the ones that should get the eye of the target consumer.
To develop a product brand family that embodies efficiency, simplicity and trendy youthfulness. The umbrella brand itself should not be the hero element; the products should speak for themselves and thus the flavours are the ones that should get the eye of the target consumer.
Our solution?
To design a clean and minimalistic product family that
1) pops out from the shelf
2) is easily expanded with new flavours by choosing colours to fit the new recipe
...and all while knitting the whole brand together with clear messaging. We came up with one line that tells it all: "just mix it up*"
Details:
- Visual Identity: We chose bold typography to emphasise the ease of the mix. Complementing this, a hand-written styled line recommends the mixer, adding a touch of personalisation.
- Product Logo & Brand Materials: A comprehensive suite from logo design, typography, to colour palette.
- Bottle/Label Design: Inspired by Finnish simplicity, our bottle / label design encapsulates the brand's spirit and essence.
- Collaterals: From pop-up bars to POS-materials like posters and advertisements, we ensured brand consistency at every touchpoint.
- Brand guidelines: A clear guide to help one to get to the bottom of the whole brand and its visuals.
The Debut: Presenting "The Kelkka", the first flavour in the line-up, encapsulating the soul of the classic Finnish cocktail "kelkka".
...And that's not all. There's more on the horizon. Follow and see what's to come!
****** Case to be updated with more visuals soon ******
We wanted to make the "drink responsibly" disclaimer to look and sound like the brand. We went with:
"Enjoy every drop, but know when to stop"
What do you think?
